Inside the ACC: The Business Behind the Game

Join the Charlotte Economics Club for Inside the ACC: The Business Behind the Game, featuring Anthony Macri, Chief Revenue Officer of the Atlantic Coast Conference.

As the ACC’s first Chief Revenue Officer, Macri oversees revenue strategy across sponsorships, partnerships, licensing, ticketing, and new business initiatives. He works closely with the conference’s member institutions, ESPN, and ACC Network to help identify new opportunities for growth and strengthen the ACC’s commercial strategy.

Before joining the ACC, Macri held leadership roles with the BWT Alpine Formula One Team and the Memphis Grizzlies, where he built extensive experience in partnerships, sponsorships, media, and premium hospitality.

During this program, Macri will offer an inside look at the business side of college athletics, including how conferences are adapting to a rapidly changing sports landscape, developing new revenue opportunities, and strengthening relationships with fans, media partners, and sponsors.

Join us for lunch and a timely conversation about the business behind one of college athletics’ premier conferences.